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Medikly Goes Global with Healthcare Focused Social Media Platform
05.10.2010
Signs Exclusive 5-Year Agreement with Leading Medical Publisher to Provide Physicians Instant Access to Medical Information and Educational Content Across Europe and Asia, access to medical knowledge is highly fragmented on many levels – from geography and language, to clinical approach and capabilities, to communication and delivery. With ever increasing amounts of data being available, there is an increased need to provide physicians with relevant and trusted content in real time, where and when they need it. Being able to reach and educate our physician audience quickly while cutting down program development time and cost was an important consideration for us when selecting the Medikly platform. We now have a new distribution channel that extends the SLM brand into untapped markets. To address these unmet needs and barriers, Medikly, LLC (Medikly) (www.medikly.com), a leading provider of social media and learning tools for the healthcare space announced today its exclusive 5-year strategic alliance and distribution partnership with San Lucas Medical, Ltd (SLM) (www.sanlucasmedical.com), the London-based print and online medical publisher of 15 medical journals throughout Europe and Asia. This agreement grants SLM the exclusive rights in Europe and Asia to utilize Medikly’s content delivery and community-based platform through their new venture, MDSNe, which will serve to facilitate online collaboration and learning among physicians. Seun Moses Abimbola Medical Director of SLM and Executive Director of MDSNe MDSNe, powered by the Medikly platform, will provide verified physician users with tools to access the ‘community mind’, share and exchange knowledge with their peers, collaboratively learn through conversations and access just-in-time education. In addition, the platform will be used by MDSNe to design and develop medical education programs, reducing overall development time and costs by as much as 75% when compared with traditional educational formats and methods. With its existing publishing footprint and an audience of over 100,000 subscribers, SLM, via MDSNe, will leverage its new online capabilities by bringing together like minds and diverse practices, minimizing impediments of time, cost and distribution, and providing high-quality medical education to physicians. Seun Moses Abimbola, Medical Director of SLM and Executive Director of MDSNe stated, “Being able to reach and educate our physician audience quickly while cutting down program development time and cost was an important consideration for us when selecting the Medikly platform. We now have a new distribution channel that extends the SLM brand into untapped markets.” “We are thrilled with our partnership with SLM,” said Dr. Venkat Gullapalli, CEO of Jersey City-based Medikly. “Combining their extensive medical content and subscriber base with Medikly, physicians now have access to medical information and content that can drastically improve the care they provide their patients.” The partnership was facilitated by InQuill Medical Communications, LLC (www.inquill.com), an award winning medical writing company based in California. About Medikly Founded in 2009, Medikly is a leading provider of social media and learning tools in the healthcare space, empowering organizations to design, build and deliver medical communities and just-in-time medical education. For more information visit www.medikly.com or contact Jonathan Marx at jm@medikly.com. About San Lucas Medical San Lucas Medical is a specialist medical and academic publisher & educator. We provide our clients and partners incomparable reach into some of the most important clinician groups in key markets including Europe, Asia and the United States. For more information, visit www.sanlucasmedical.com or email seun.moses@sanlucasmedical.com. |
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